Online Reputation Management or ORM involves monitoring the online reputation of an individual, brand or business. While search engine marketing and social media marketing are vital in helping websites retaining their ranking and staying connected with their users to maximize ROI, ORM aims to focus on generating a positive coverage when there are instances of rather than negative reviews or feedback. Damaging content is addressed and online customer feedback is used as an early warning to a address all reputational problems. There are several kinds of ORM such as PRM or personal reputation management, OIM or online identity management and online personal branding or online image management.
How does ORM work??????????
Online Reputation Management focuses on pushing negative search results lower on the page. It attempts to bridge the gap between the user perception of a company and how a company perceives itself. Companies get to know what users and customers are saying about them through Social networking websites. By keeping track of each and every comment that is posted about them, they can analyze everything that is said about them. Press releases are another way of maintaining online reputation but it is also important to keep track of these releases that paint the company in a positive light. Disgruntled employees are also a potential source of slander and they may talk about the company or how they were treated. It is always better to monitor the most common forums where they are most likely to voice their views, opinions, and experiences about the company.
Community building offers an option of engaging in direct conversations and this also helps clear up misunderstanding and the post or comment can be removed after a mature discussion. Professional ORM services handle online reputation issues acutely and not only constantly monitor and address but also mitigate undesirable content about a company.? Using various SEO techniques such as commenting and blog posts, they can push down negative feedbacks and manage corporate or online business reputation. ORM involves creating a comprehensive plan that is customized for the company and this process requires sound knowledge of the online space to be effective.
Why ORM matters to your business?
The internet is a democracy; anyone and everyone has a right to speech and they can say anything they want as long as they have access to it. Online businesses are constantly attacked and negative feedback and remarks can topple their online image. There are several cases of businesses falling prey to scams and allegations which affect their online reputation. With the internet becoming more interactive through social media and other platforms, it is essential that businesses constantly monitor malicious reviews form users. Timely online reputation management can prevent a slump in sales and revenue streams. It also ensures that customers do not lose their interest in your product and services and this also prevents a sudden slump in the conversion rate. It creates positive and sustainable results for the long-term and also helps individuals and companies repair and restore their online reputation.
Source: http://www.internetmarketingelites.com/1905/what-is-online-reputation-management/
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